Finding a place on the face of the earth to call one’s own is on the top priority if the human beings, similarly, having top ranking on the search engines is one of the top criteria of the companies who had their web sites and wanted to set a foothold in the global market. These desires led to various innovations and research and thus SEO technology was born. This technology is a helping hand in establishing the web presence for any web site. It helps in gaining the top ranking by making the site search engine friendly in an organic way. Once these SEO methods are applied to the site, then that site gets recognition on many highest used search engines. The basic aim of these methods is to make the site visit by the users. As the time passed there were many developments and many new methods were innovated. Traditionally there were few, but at later stage these methods were ever increasing. The importance of the search engines has been realized by the companies, it is also believed that, if it is not on the Google, it cannot be found elsewhere. Considering this, many companies took shelter of these methods.
The actual process of getting higher ranking or even getting listed onto the search engine is called “SEO (Search engine optimization)”. The most natural way to attract the web traffic is ensured by the Organic search engine optimization. The results obtained by this method are the most natural and organic. The knowledge of good environment is very much essential for reaping good benefits and return on investment. These factors can determine success or failure of any online business. This field needs constant updating of knowledge and technology, as it is ever growing and ever expanding. So a strong dedication and willingness to keep the pace is required from the professionals. A strong focus on the updated technologies is the core to sustain in this business. The organic method is supposed to deliver consistent results. The following are traditional organic methods for optimization. Search engine optimization, search engine marketing services, which are aimed at hitting the target user directly. Keyword analysis is carried out to capture the right word frames and current trends in search patterns. If those words are included into the content, the engines can easily recognize the site content and rate the site according keyword placement and their density. Competitive analysis is also one of the research activities carried out to understand the strategy and online business of the competitor.